Rare has developed a predictive email marketing program to aid with the sales efforts of e-commerce companies. Traditional marketers blanket their entire customer database with a single email, which is an antiquated approach. Even some new email marketing platforms will allow you to segment, but only into large groups. Rare takes this segmentation to the next level, and customizes the content and delivery times for each customer. Having begun as a data analytics tool, Rare uses data and customer buying patterns to predict which individual customers are most likely to buy, what products they want, and sends them offers at times they are most likely to buy.
Ottawa, ON, Canada
Initial Investment: 2017